The user testing lab that actually ships

Evidence over opinions. 95% confidence intervals before claiming a finding is real. Numbers over vibes.

> Run #127 complete: P06 (VP Sales) → 72% conversion [95% CI: 61-81%]

> Run #128 complete: P03 (Founder) → 45% conversion [95% CI: 34-56%]

> Run #129 queued: P08 (PMM Dir) → starting simulation...

RESEARCH + KNOWLEDGE · STATISTICAL RIGOR

100+

RUNS

95%

PERSONAS

PRODUCTS

SERVICES

Multi-persona simulation at scale. 30-50 runs per test. 95% confidence intervals. Adversarial validation included.

Evidence-based pattern libraries built from real user voices. Design decisions backed by data, not opinions.

Persona-level conversion analysis. A/B variant testing with segmented messaging recommendations.

Jobs-to-be-Done interviews at scale. Outcome-driven innovation, validated needs, prioritized features.

Turned 30 simulated user sessions into a comprehensive UX taxonomy. Result: 3-type system with 72% consensus, zero assumptions.

Tested two homepage variants across 10 B2B SaaS personas. Found V2 optimizes for C-level (+34 pts) but alienates PMM ICs (-41 pts).

Drop people into a situation and see what they naturally do. Never lead them. 95% CI before claiming a finding is real.

Build personas from real human voices. No assumptions.

Drop personas into your product. 30-50 runs per test.

Adversarial review. 95% CI before claiming findings.

Report results immediately. Numbers, not vibes.